shut your yik yak


In life, people have a lot to complain about: the weather, driving habits, their significant others, the list is endless. In college, the complaints are more entertaining and some rather sad.


These complaints can be posted for the world to see on an app called yik yak. Okay so maybe the whole world can’t see what you post, but people in the same geographical area can. I had heard of yik yak multiple times from friends and had heard it referenced before on campus. I downloaded yik yak to see what all the buzz was about and I think it was potentially the worst thing I could have done.

I realized that college kids have a lot of pointless comments to make, and a lot to complain about. Holy cow!


These people type a message in less than 200 characters to then be posted to the yik yak app where those around you can read your yak, vote it up or down if they like it, respond to it, and also click on it to see where exactly you were located when you posted it.

After scrolling through countless yaks about everything from Netflix and Chill, to not having a cuddle bae, to the crappy food in the caf; I decided that yik yak is a black hole of pointless babbling for those who have no one who wants to listen to them. All of these stupid complaints that college students have can all be found on one central place called yik yak. So what makes yik yak different from twitter or facebook? Well people can bitch and moan (excuse my French) all they want, and it is COMPLETELY ANONYMOUS! So when you “jus wish you had a gur who down to chill and smoke” no one will know that you low key have no friends and no one wants to do illegal things with you.

Although yik yak is a pitiful way to project your problems to anonymous viewers around you, I will say that it is rather entertaining. After downloading and using this app, I will say that the only advice or improvement that I would make would be for people to stop complaining so much. Life is a beautiful thing, so shut your yik yak.

yik yak


Bags 4 Wags


The SAU Sport management fall 2015 Capstone class is sponsoring a

Corn Hole Bags tournament to be held on November 8th after Bee the Difference Day.


Many forms of PR have been used to help communicate the event and to raise awareness of Kings harvest.

kings harvest

We have sent out multiple emails informing Ambrosian email users of the event.

The emails are only one method of out reach to inform students of the event. Unfortunately, college students are busy. And although we are constantly on our phones and computers, we still find a way to avoid checking our emails. The class realizes this issue and is well aware of it because students in the class are guilty of this themselves.

kings harvest1

In other efforts to actively promote the event, the class has set up multiple forms of social media to get the word out about the event:


The SAU SPORTS Society Facebook page

Bags 4 Wags event page

Bags 4 Wags Instagram

which has recently posted the pictures of all of our sponsors and prizes.


Other efforts include the creation of t-shirts and selling of these shirts to not only promote the event and raise awareness of the Shelter, but also to raise money to help support the shelter.
An email to all students and staff was sent out including:
The Sport Management Capstone Class is also selling t-shirts to help benefit
King’s Harvest No Kill Animal Shelter 
T-shirts are available for pre-sale and the costs is
$10 a shirt
t shirt
Please email 
 if you are interested in purchasing one! 
Additional efforts include the set up of donation boxes in multiple locations on campus. These donation boxes collect items that the shelter is in need of.
Look for the locations around campus!
 The Sport Management Capstone Class  Bags 4 Wags 
corn-hole tournament
sign-up is NOW open in the
Cafe’ during lunch & dinner   


🐱For more information about King’s Harvest check out their website 🐹 
Help the Capstone class support this great cause!
Paws for a Cause!

It’s Sweet to Tweet

So I am a 21 year old college student, and I have never had Twitter. I know what Twitter is and I know people who use it, but I never gave in and got wrapped up in the Twitter world; until this class.

After much reluctance, I now have a Twitter that I most likely will use only for this class. After messing around with it a little bit, I found Tweeting to be kind of fun and I now think that It’s Sweet to Tweet!

2.Student on the street

3.Extracurricular Extravaganza

4.Little-Know Fact

5.Academic Excellence / Extracurricular Extravaganza


7.School Spirit

8.Favorite eating/hangout spot

9.Scenic spot

10.Professor on the street

Social Media for Me

In a world of ever changing technologies, humans are continuously striving to find methods of staying connected. A huge part of staying connected is the many forms of social media. Technological advances have immensely impacted the efficiency of these different social media platforms. An exploration of 23 different types of social medias defines various methods that are most familiar like social networking sites such as facebook, and myspace. ; as well as those that are no as highly utilized like podcasting community

For me, the largest social medias that I use are snapchat and instagram.snapchatinstagram 

I use snapchat the most frequently, probably 3-10 times in every hour, if not more.

Snapchat is used to communicate with friends. I send and receive pictures daily actually, constantly, of selfies and whatever is currently going on with my friends and myself. I use snapchat to not only hear about but to see what is going on back home, with my friends that are far away at school, as well as close to me at Ambrose. Snapchat is a sweet and simple, easy and personal way to keep up to date with what’s going on in their lives and to update them on what my daily adventures entail. This is discussed further in an interesting analysis by Lauren Sutton.

I use instagram to follow some of my favorite sports teams as well as people and organizations that I would not otherwise be able to see. Instagram allows for a larger viewing platform of more audiences. Instagram does not give the consistent updates that snapchat does, rather highlights key points that viewers would be most interested.

I wish that snapchat could connect you with more people around you. For example, there is the local Iowa story that any user in Iowa can upload media to and select videos are highlighted on the Iowa story. I think it would make the social media platform of snapchat more interactive and interconnected if user who are around the area of the highlighted snapper could somehow reply or comment on the snap so that they could potentially network or share the experience together.

Regarlsess of what tye of social media platform you use, there is no dout that advances in technology have made the connection of people by means of their devices more efficient. In an ever changing world, we all still stay connected, especially through social media.

social media

Top 10 stressors of PR

I am not expert on the PR field, yet! But what I can tell you is that if you are wanting to go into the business of public relations, you are going to have to have tough skin and be willing to handleanything and everything that gets thrown at you. Although it is a few years old, an article written by Ragan’s PR Daily shares how people who work in the Public Relations field have one of the top most stressful jobs in the work industry. In 2012, The PR industry was rank 7th for most stressful jobs. Last year, Ragan’s PR Daily came out with another reflection on the ranking of the PR profession.

After some personal experiences and research of the industry, I have consolidated a once long list of stressors for PR, into this concise blog of top 10!

TOP 10 Stressors of PR

1. Part one: Public: The first word of the job title itself is stressful enough. Public: humans, people. People are difficult. And quite frankly, some people are just plain stupid.

stupid peple

2. Part two: Relations: the second part of the job title is even more stressful. Relations: as a PR professional, you have to relate to all audiences and all subject matters. That’s not easy.

3. The truth hurts: The cardinal rule of PR: always tell the truth. Often times people are afraid, offended, or just hurt by the truth.

4. Under the microscope: you are the face of the public so your every move is being watched by everyone, everywhere. Don’t mess up.

5. Tight deadlines: When news breaks and needs to be communicated, people need to know about it NOW!

6. High profile individuals: your job is to communicate on some of the most famous and influential people in the world; no pressure.

7. Constant communication: Communication in all forms is your job. You have to be able to read, write, talk, speak, call, email, text, blog, tweet, Facebook, Instagram, and that’s just the beginning!

8. Emotional involvement: When communicating breaking news and often unfavorable truths, it can be very difficult to keep one’s personal feelings and emotions separate from the job and the message they must convey.

9. Speaking in front of large crowds EVERYONE!: it is statistically shown that a majority of the population would rather be the one in the casket than the one giving the eulogy. In PR you never get the choice of being in the casket.

10. PR is your life: you have no option. You eat, breathe, and sleep it. Scratch that you cant sleep, no time for that.

PR comics: funny and true

In the world of PR, it is known that you are to always tell the truth. But no one ever said you can’t have fun with the truth. In an article from Jeff Domansky (Twitter), the PR coach, he explores the imaginative insight of creative cartoons in the PR world. Click here for The PR coach’s insight. The primary focus of the PR coach’s approach on PR and cartoons is the real life relevance they have to shining light on the way the world revolves around and relies on technology.We-have-lives-300x214

In today’s fast paced society, it is nearly impossible to go an hour without a reference to social media, internet, or some form of technological advance. People of all ages and generations are wrapped up in their individual worlds that revolve around technology. A book by Brian Solis called “What if PR stood for People and Relationships,” is available in digital picture format on slide share and gives a visual narrative of how technology directly influence today’s society. The PR coach investigates how PR revolves primarily on technology nowadays, when the main focus should be on people and relationships, not the digital world.

After reading through the book, or cartoon slideshow, rather, I think that Solis and Domansky touch, but could elaborate more, on the issue of real life interaction, rather than digital communications. Solis creatively uses comics to illustrate the reality of the lack of heart in digital communication as compared to the true value in natural human interaction. This is especially relevant to the PR world and the way information is collected, relayed, and responded to.

PR should be Heart to Heart

The comics give a humorous side to a very true matter. Consider how much time we spend searching for information, whether it be the latest drama, current events, news stories, celebrity or  political gossip, or any other topics that we consider important in real time. How is that time spent? ANSWER: hidden behind a computer, a tablet, TV or worst of all; a cellphone. When we jump out from behind our handy dandy techy devices and face the real live world that lies in front of us, we see that there is so much more out there that is waiting to be discovered. When we get out there and see the world for ourselves, we find so much more to personally report on than we could ever gather from technology. PR is more than public relations to a world shadowed by social media and celebrities; PR is people and relationships. PR is communication in a personal way that speaks to people’s souls and is done whole heartedly.

Interesting to think that humorous comics can bring such real issues to life in a world engulfed in technology.

CatTail: KatTale

A cattail, as defined by Webster’s online dictionary, is “a tall plant that has long flat leaves and that grows in wet areas.”As far as a KatTale, there is no official definition.

For the purpose of this post, a Kat Tale will be a short simple post about me, Kat Kaczmarzyk.


My name is Kat Kaczmarzyk. I am a thrill seeker and active lover of life. I am a senior majoring in Marketing and Sport Management at Saint Ambrose University. I am from a small farm town called Stillman Valley Illinois. I enjoy learning new things and I am taking this COMM 240 course not only because it is a requirement, but also because I am interested in the diverse types of communication. I work for the Quad City Mallards Hockey team as the In-Arena Hostess. I love sports and enjoy any opportunity to expand my knowledge of the sport industry. I have a deep passion for motorsports, more specifically ATV MX: a national circuit that my younger brother races. I am thrilled to be commencing my senior year as a BEE and look forward to having a spectacular semester!